Swan Brides Boutique in Congleton, Cheshire are having a New Year Sample Sale starting Friday 6th January 2023.
Swan Brides Boutique is a bridal shop at 9 Park Street in Congleton, Cheshire. Stockists of wedding designers, Stella York, Dando London, Herve Paris, as well as stocking a range of plus sized wedding dresses. Swan Brides Boutique are also stockists of Sorella Vita bridesmaid dresses. More information and appointment details can be found on their website. The team at Swan Brides Boutique will make you feel welcome, and put you at ease as soon as you enter the beautiful building, and help you to find the wedding dress of your dreams.
Swan Brides will be having a New Year Sample Sale from Friday 6th January – Saturday 14th January 2023. A sample sale is the opportunity for brides to buy an ex-sample wedding dress at a heavily discounted price, which is a time when the bridal boutique can make room for the new wedding dress samples arriving in the new year.
Sample wedding dresses are the dresses readily available in the boutique, that have been tried on by other brides, they vary in size from size 10 up to size 26, depending on the sample in the shop. Usually, a bride would try on the sample in the boutique, and then order a brand new dress in their size, which means at the end of the season, the bridal boutique will still have their samples, which need to be sold to make room for the next season. The ex-samples then go into The Sale Lounge at a discounted price, the usual sale price is all-year-round, but during special times of the year, such as the New Year Sale, the dresses will be reduced further – meaning the bride can find an absolute bargain.
Our top tips for shopping for your wedding dress during a sample sale:
You can preview some of our discounted designer wedding dresses on the Swan Brides sale page take a look at the dresses, and make a note of ones you would like to try on.
Focus on the samples that are in your size range, this will help you to find the dress for you quicker, and feel less overwhelmed during your appointment.
Ideally, you will want to have tried on some wedding dresses beforehand, so you have an idea of what styles you like.
Bring just one person with you, sale days are usually busier, and this will help to keep your appointment from running over.
Have an open mind, a dress on a hanger looks completely different when on!
Book your appointment in advance here.