We pride ourselves on our fantastic customer service and natural flair for knowing what will look amazing on our brides from the moment we meet them .
Our beautiful gowns are supplied to us from well known and respected designers who use the best fabrics and embellishments,styles and up to date trends so each bride feels she has a unique gown for her special day.
We look forward to meeting all our brides and ensure their one to one consultation is a friendly and enjoyable one .

The Bridal Lounge first opened excitedly in June 2006, to a queue outside the door, and has never looked back! Based in Brunswick Street in the market town of Newcastle-under-Lyme, The Bridal Lounge really is a family affair. We moved into bigger premises in May 2015, having outgrown our little shop, and our spacious new showroom is one of the area’s most reputable bridal retailers.

Choosing a bridal gown is not just shopping, it should be a wonderful experience and the central part to planning your wedding. Here at The Bridal Lounge, we have a carefully selected range of gowns from some of the bridal world’s leading designers, and knowledgeable and approachable staff on hand to assist you.