Seminars


8:30 – 9:15am

Registration and Welcome – pick up your badge, agenda for the day and enjoy a pastry with your coffee.

9:30 – 10:15am

Colin Parry

Tragedy to Hope

Colin Parry O.B.E

Colin Parry opens the conference by presenting an inspirational seminar on his story – From Tragedy to Hope, detailing the emotional journey taken by Colin and his wife Wendy after Tim’s death. By sharing their experience Colin will highlight the importance of developing resilience in exceptional circumstances in order to overcome them and do something with a positive outcome.

Seminar Details

10:30 – 11:15am

Get more Sales & Enquiries from your Website in 2017

Kerry Sarah Quinn
KSQ Consulting

Seminar Details

How to ditch the distractions and overcome the overwhelm

Paula Cohen
Taylory

Seminar Details

11:30 – 12:15pm

HR Seminar – Details TBC

 

Blogging – the why the what and how for wedding businesses

Alison Wren
Paprika Marketing
Seminar Details


12:30pm Lunch

12:30 – 13:00pm

Vat & Taxation

Alextra Accountants
Alextra Group

Duane

County Brides

Website Audits

Kerry Sarah Quinn
KSQ Consulting

Free Digital Marketing Advice

Jen Hinds

13:15 – 13:45pm

Matthew Price

Details TBC

Ask the expert: Google

Joanna Jarjue
Reserve Your Place

Website Audits

Kerry Sarah Quinn
KSQ Consulting

Allison Wren

Details to be confirmed


14:00pm Lunch – End

14:00 – 14:45pm

Turning All That Marketing Into Real Sales

The best marketing in the world will still be an expensive waste of money if it doesn’t turn into actual sales. Paula will share simple hints and tips to help you convert more people from interested to real paying customers. If you struggle to ask for the sale or you’re not sure how and when to follow up with people then this seminar is just what you need.
Paula Cohen

How to Grow your business on Google

Chris Grice
Tree Frog Creative
Seminar Details

15:00 – 15:45pm

Internet Trends in the Wedding Industry That will Rock Your Business

Joanna Jarjue
Google inc

Seminar Details

Online Marketing for Small Businesses

Jen Hinds – Details To Be Confirmed

 

16:00 – 16:30pm

County Brides and YOU!

Duane Thornborough
County Brides

Colin Parry

Colin Parry opens the conference by presenting an inspirational seminar on his story – From Tragedy to Hope, detailing the emotional journey taken by Colin and his wife Wendy after Tim’s death. By sharing their experience Colin will highlight the importance of developing resilience in exceptional circumstances in order to overcome them and do something with a positive outcome.

Colin believes that any goal should be within reach if people really put their minds to it and deal with their setbacks with a positive mind-set. The family dealt with their grief and devastation at their loss by working to make peace, a fitting memorial to their son’s life.

The Parry’s addressed the Northern Ireland Assembly in Stormont after two decades of campaigning for peace, breaking down barriers and bringing communities together. Colin will show a DVD as part of his presentation and will also be available to chat and sign copies of his book.

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How to Ditch The Distractions and Overcome the Overwhelm

Do you ever get to the end of the day, the week or the month and wonder what you’ve achieved even though you haven’t stopped for a minute?
Does it feel like it’s about time you stopped thinking about things, talking about things, faffing about things and started finally achieving things?

If so then this is exactly the seminar for you. Paula will show you how to:

  • Create challenging goals that excite and inspire you
  • Develop the focus you will need to achieve those goals
  • Feel organised and in control every day

If you want to achieve more in the next year than you have in the last three, you can’t afford to miss this.

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Blogging: The Why, What and How for Wedding Businesses

Wedding blogs have been a complete game changer for the wedding industry. From the big players like Style Me Pretty to individual blogs on your own website, these are the places brides-to-be get inspiration (and find suppliers).

In this session, Alison Wren will explain WHY blogs are so important, WHAT blogging is all about and HOW you can use blogging to grow your business.

You’ll Learn:

  • Top tips for creating a blog on your website
  • What makes an effective blog article
  • How to get readers to your blog
  • Why blogging doesn’t need to take up too much of your time
  • How to get published on the big wedding blogs

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Raving Fans. Making the most of every Online Review

A good review from a raving fan is your most effective marketing tool and is freely available to you – as long as you know how and when to ask for it. But does a negative comment feel like an unjustified personal attack? Do you feel powerless and unable to defend your reputation? This session explores ways to encourage your naturally raving fans to speak up and how to make the most of the marketing opportunities when they do.

It also looks at how to deal with negative rants, unfair reviews and more importantly, how to turn them around to minimise any negative impact, including the legal options available to you. By the end of the session you will have all the tools you need to prioritise, protect and promote your online reputation into the future.

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Get more sales and enquiries from your website in 2017

Creating and publishing fresh, relevant content across your social media accounts and website is more than a good idea for companies — today, it’s a crucial step in achieving business success. Through relevant and compelling content, you can engage prospects and customers, boost search results for your website, enhance branding, and more. So how do you get started?

Kerry will help you understand who your real customers and prospects are. Discussing how to write great content to satisfy their needs and learn more about your business. You will learn how to create an editorial calendar to keep you on track as you create awesome content along with a discussion about the conversion process and how to monitor and measure your online success.

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Online Marketing for Small Businesses 101: Do’s & Do Not’s

The rate of digital growth is impossible to avoid. Simply considering the amount of times you now refer to friends of ‘Googling’ this, or how often you refer to your smartphone to retrieve information multiple times during the day. Every day. It’s a well recognised trend in our day-to-day lives but the exciting aspect is that this presents a fantastic opportunity for smaller businesses to expand their horizons beyond that of their geographical area and opens up to a wider and more profitable market. The problem? Online marketing has a number of nuances that mean individuals and small businesses ‘trying it for themselves’ often end up getting their fingers burned or being dissatisfied with the results vs. investment (of their own money!). This needs to change.

In this talk, Ned Poulter (CEO & Founder of Pole Star Digital), will discuss a number of absolute essentials for your digital marketing approaches, explaining how some aspects should be approached with caution (regardless of how helpful the Google AdWords or Facebook Account managers make it to setup an account) and also give you, the audience, a number of actionable takeaways to ensure that you’re keeping a tight control on where your money is going and whether or not this is delivering value. Finally, Ned will also show what great results look like, from sharing some insights into what a well structured digital marketing campaigns can provide, inspiring attendees to go away and try it for themselves!

If you own a small/medium business and believe that you could benefit from digital marketing, or improve upon your existing practices, then this is a must see talk.

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